Colours of Influence

by Tony Kaye

FBT review:

Discover **Colours of Influence** by Tony Kaye, a powerful indie non-fiction eBook for readers exploring the next standout title in leadership, psychology, communication, and personal growth. Drawing on **Spiral Dynamics**, this book reveals the hidden “colour code” behind human motivation, decision-making, and influence. Learn why people respond differently to the same message, how to tailor communication to different worldviews, and how to create offers, content, and conversations that truly connect. Ideal for coaches, founders, consultants, speakers, and curious readers seeking thought-provoking indie books, **Colours of Influence** offers a fresh alternative to mainstream business bestsellers and surface-level persuasion tactics. A compelling choice if you’re searching for your next insightful eBook read.

Publisher Description:

If you have ever wondered why two people can hear the same message and walk away with completely different meanings, this book gives you the missing decoder.
Colours of Influence reveals the hidden colour code behind every human decision so you can predictably influence yourself and others, without manipulation, guilt, or hype.
Built on Spiral Dynamics and real world coaching, sales, and leadership experience, Tony Kaye shows you how values and worldviews shape what people trust, what they resist, and what finally makes them say yes. When you learn to recognise the stage someone is operating from, you stop trying to force your message and start speaking to their reality.
Inside, you will learn how to:
Understand the eight levels of human motivation and what each stage is truly seeking
Diagnose why brilliant offers and launches fail when the language does not match the buyer
Communicate one truth in multiple “languages” so different people can actually hear you
Align your message, content, and sales process to the meaning your audience is making
Use the Spiral Sales Decoder to adjust your tone, framing, proof, urgency, and invitation
Design offers that meet people where they are and guide them into the next level of growth

This is for coaches, consultants, founders, speakers, leaders, and creators who are tired of recycled tactics and surface level scripts.
If you want your words to land with precision, your offers to feel obvious to the right people, and your influence to come from clarity instead of performance, Colours of Influence will change how you see human behaviour forever.

Promotion: Jul 13, 2026 - Jul 17, 2026

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